Авторитетное мнение

IP NEWs” № 27-30: “One could consider TCI not only as a promoter and booker but also as being one of the first with a history as an expert, specialist and a trustful partner in the promoting & touring business on the fast growing Russian market.”

- г.
09 Октября 2002 г.
IP NEWs” № 27-30: “One could consider TCI not only as a promoter and booker but also as being one of the first with a history as an expert, specialist and a trustful partner in the promoting & touring business on the fast growing Russian market.”

Russian Booking and Promotion Agency TCI — Talent Concert International has been in operation since 1995. TCI was formed by Ed RATNIKOV who had a wide experience in the promoting & touring business before creating his own company being involved in the first shows of International Artists to take place in Russia : Monsters Of Rock (1991) in Tushino Airfield with Metallica and AC/DC, then promoting his first tour of Sepultura (1991) in two Russian capitals Moscow and St.Petersburg and then Riga and Vilnius, and after that touring US with Stanley CLAR K.

 During the first year of its operation TCI started with what never existed and was never heard about in Russia — tours of International Artists, even what Russian Artists did in those days could hardly be called touring. So, in 1995 TCI successfully made two part tours with Nazareth and Uriah Heep with a total of 37 shows in 4–5000 capacity venues in cities where people weren’t even dreaming of seeing live shows with their idols on such a high level. Nazareth and Uriah Heep were chosen to be the first tours for several reasons: artist’s fee, which made tours possible economically and the fact that these bands still held some resemblance to the time of the Iron Curtain.

During the first year of its operation TCI started with what never existed and was never heard about in Russia — tours of International Artists, even what Russian Artists did in those days could hardly be called touring. So, in 1995 TCI successfully made two part tours with Nazareth and Uriah Heep with a total of 37 shows in 4–5000 capacity venues in cities where people weren’t even dreaming of seeing live shows with their idols on such a high level. Nazareth and Uriah Heep were chosen to be the first tours for several reasons: artist’s fee, which made tours possible economically and the fact that these bands still held some resemblance to the time of the Iron Curtain.
Being first in organizing tours of International Artists TCI continued touring all around Russia creating a strong basis for the current situation when Russia is now considered as the country where Artists can make tours of 10 to 15 shows and not having two shows in capitals like Moscow and St.Petersburg which was the practice three-four years ago for the same time expecting all related aspects of logistics, trucking of equipment and hospitality on the world standard.
TCI is also one of the first to bring alternative bands to Russia popular among the young people who also didn’t often come to Russia in the beginning and middle of the 90’s as shows that took place during that time were mostly sponsored and were aimed towards the high ticket price audience. Biohazard, Faith No More, Clawfinger, Rollins Band, Molotov, Slayer, Bloodhounf Gnag, Soulfly, Him to name among others
In 1998 and 1999 TCI was the booker and promoter of a three-day sport and entertainment event of the Streetball Challenge Cup sponsored by Adidas and Coca-Cola in the very heart of Russia right near Red Square with rap stars Coolio, Run DMC and Ice T. Despite the fact that these events were free for the public they were very similar to the festivals common for Europe and US that still do not exist in Russia and remain one of the main goals for TCI for the near future, that is to create three-four day festivals with the participation of International Headliners.
Last year TCI promoted two shows with Rammstein, named in the local press as «the most successful shows for many years». Besides being a promoter itself, TCI often appears as the booker for a wide array of Artists and shows: casinos & clubs, open-air events, local political and corporate events, as well as booking International Artists for partners in such developing markets of the former USSR republics, which have now become independent states, such as Ukraine, Belorussia and Kazahstan.
Taking the above into account, one could consider TCI not only as a promoter and booker but also as being one of the first with a history as an expert, specialist and a trustful partner in the promoting & touring business on the fast growing Russian market.

“VIP NEWs
№ 27-30, October 2002

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